Cognitive-Behavioral Engineering is a research field in which we analyze the interrelationship between human cognition and behavior in detail and examine how cognitive patterns and behavioral habits affect individuals and society, and how they can be modified. We objectively record cognitive and behavioral processes and analyze the obtained data from multiple perspectives to reveal the “possibilities of cognitive-behavioral change.”

The main subjects of our research are “individuals and groups facing social challenges” and “healthy individuals seeking performance improvement.” By focusing on cognitive distortions, formation of behavioral habits, decision-making processes, social interactions, and environmental factors, and conducting observation and intervention while using insights from adjacent fields such as cognitive psychology, neuropsychology, and behavioral economics in our analysis, we aim to develop more effective cognitive-behavioral change techniques.

In the integrated approach of cognitive science and behavioral science, the human mind and behavior are closely related research subjects. Understanding and applying the latest theories in cognitive psychology and behavioral science can contribute not only to enhancing individual well-being but also to solving social issues. Recently, we have been exploring larger-scale social transformations, such as changing collective cognitive-behavioral patterns in organizations and social systems.